REDKEN Color Extend Shampoo for Color-Treated Hair

The Redken Color Extend haircare system features gentle formulas to promote long-lasting hair color and prevent fading. The system is formulated with Redken's Color Care Complex, which includes cranberry oil to maximize color vibrancy and ceramides to strengthen hair.

The Color Extend line includes a Color Protecting Shampoo and Conditioner. The shampoo gently cleanses, protects hair color from fading, and leaves hair refreshed and shiny. The conditioner moisturizes, adds shine, and protects hair color from fading.

Redken also offers the Color Extend Magnetics and Blondage systems. Color Extend Magnetics is sulfate-free and provides color protection, while Blondage is designed for blonde and highlighted hair, helping to neutralize yellow tones.

When choosing a color care system, consider your hair type and the desired function. Color Extend is suitable for all color-treated hair and helps prevent fade and add shine. Color Extend Magnetics is sulfate-free and provides color protection, while Blondage is formulated for blonde and highlighted hair.

To use the Color Extend products, apply the shampoo and conditioner to wet hair and rinse. For the Blondage system, leave the product on for 3-5 minutes before rinsing.

In addition to its haircare products, Redken is focused on sustainability. The brand is reducing the use of virgin plastic in its packaging and shifting to post-consumer plastic, cardboard, and aluminum. Redken also operates factories that use renewable energy, and in 2023, 156 of its products were certified by the Cradle to Cradle standard, which assesses the safety, circularity, and responsibility of materials and products.

Redken is also committed to creating an LGBTQ+ safe space in the hairdresser's chair by providing free virtual on-demand education to hairdressers.

Overall, Redken's Color Extend haircare system, along with its other color care offerings and sustainability initiatives, aims to help stylists nurture the beauty of people while respecting the planet.

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